The goal of this Spanish-language campaign for the Institute for Reproductive Health was to reduce the incidence of stigma exhibited by health clinic workers towards patients when providing HIV/AIDS testing and counseling services in Central and South America.

The campaign consisted of a counseling checklist for health clinic workers, a detailed training manual, a series of lesson plans and handouts, a facilitator’s guide, and a certificate of completion for training participants. 

The orange color and pattern of repeated circles establish a fun, playful mood for the campaign materials, and serve to draw the attention of busy health workers. Each piece of the campaign ties together visually and conveys complex information in a clear and concise way.