Institute for Reproductive Health

The goal of this Span­ish-lan­guage cam­paign for the Insti­tute for Repro­duc­tive Health was to reduce the inci­dence of stig­ma exhib­it­ed by health clin­ic work­ers towards patients when pro­vid­ing HIV/AIDS test­ing and coun­sel­ing ser­vices in Cen­tral and South Amer­i­ca.

The cam­paign con­sist­ed of a coun­sel­ing check­list for health clin­ic work­ers, a detailed train­ing man­u­al, a series of les­son plans and hand­outs, a facil­i­ta­tor’s guide, and a cer­tifi­cate of com­ple­tion for train­ing par­tic­i­pants.

The orange col­or and pat­tern of repeat­ed cir­cles estab­lish a fun, play­ful mood for the cam­paign mate­ri­als, and serve to draw the atten­tion of busy health work­ers. Each piece of the cam­paign ties togeth­er visu­al­ly and con­veys com­plex infor­ma­tion in a clear and con­cise way.

Institute for Reproductive Health Checklists
Institute for Reproductive Health participant handout
Institute for Reproductive Health Manual
Institute for Reproductive Health checklists
Institute for Reproductive Health lesson plans and participant handouts