Hanoi Type

Documenting Hanoi’s Vernacular Typography through Photography

I lived in Hanoi from 2016–2020, and in this time the urban land­scape dras­ti­cal­ly changed, as much of the city’s ver­nac­u­lar sig­nage was tak­en over by a bland and uni­form ver­sion of cor­po­rate adver­tis­ing. Dur­ing this time, I began to doc­u­ment some of Hanoi’s dis­tinc­tive hand-let­tered signs and typog­ra­phy on my Insta­gram account @ekvernen. Check out the #hanoitype hash­tag and enjoy expe­ri­enc­ing some of the authen­tic local typo­graph­ic fla­vor of Hanoi.